For many, self-help books, podcasts, videos, and articles are a waste of time.
They might feel good to read/listen to. They might satisfy a yearning, fill time in your day, make you look good on public transport. They might even provide you with a few golden nuggets to brandish around for a week or two, before vanishing into the void. But with the self-help industry expected to surpass ~$60 billion by 20271, it is clear these forms of media might not just be popular because of the number of lives they change, but because of their premise, their promise.
If they weren’t, would the number of self-help books being published each year have tripled since 2013? Wouldn’t we have all the tips, tricks, facts, and methods to change lives already established within the aether?
Sure, self-help media might ignite a spark that eventuates into the evolution one may seek. But with 85% of self-help consumers being repeat customers, something is missing.
Are people buying into the hype too often? Too easily? Are people too hopeful? Too gullible? Why is it so hard to absorb the things we wish to integrate?
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